Observation 3 - Our understanding of how innovation typically happens is wrong
Here I am writing, or at least I'm meant to be, but for whatever reason it isn't flowing I'm making no progress. I try several different angles but none seem to help. Frustrated by the lack of progress I decide to go for a walk on the beach, one of my favorite things. I do this partly for the pure joy it brings me and partly because of the expectation that while I am walking on the beach I will get the idea, the insight that I need to make progress. It surprises me how often I do get the idea I need, I capture the essence of it on my phone, ponder on it for the rest of the walk and when I get back and start writing progress flows. I reckon we all have some version of this. For you it might be while they are in the shower maybe it's doing housework. Perhaps switching to do some thing completely different or doing absolutely nothing at all. It could be almost anything but most us have had the experience of this moment of insight. "Eureka" The e...